Special Event

Meet Support Partners at NAB Show 2026.

Find us at the Microsoft Booth W1731 in the West Hall, Las Vegas Convention Center, April 18th-22nd 2026

Event details

What We Do

Services Designed Around Workflow Problems, Not Product Theatre.

Support Partners combines advisory, content intelligence, cloud production, governance, and managed operations into one Microsoft-first operating model. Buyers can start where the pain is highest and expand from there.

AIR Fusion

For Teams That Need Archive, Metadata, Search, And Activation To Work As One System.

AIR Fusion connects content intelligence, workflow orchestration, governance, and activation across the lifecycle.

Content Intelligence

Automated tagging, enrichment, discovery, and archive activation across large media and enterprise content estates.

AI Workflow Orchestration

Multi-step AI and agent workflows that connect ingestion, compliance, packaging, rights, and distribution.

Governed Activation

Lineage, classification, access control, and policy are built in rather than bolted on after launch.

Search and activation

Hybrid and vector search that helps teams find, reuse, and commercialise content faster.

Data services

A foundation for dashboards, recommendations, monetisation workflows, and content performance insight.

AIR Fusion Helps Turn Content Sprawl Into Governed Operational Value.

It is built for teams that need AI capability inside production reality, not alongside it.

Explore AIR Fusion

AIR Spaces

For Teams Trying To Remove Infrastructure Drag From Production And Post-Production.

AIR Spaces gives creative and broadcast teams the cloud workstations, burst capacity, security, and scale they need when demand is live and variable.

Virtual workstations

Secure Azure environments for editors, designers, producers, and operators working from anywhere.

Burst-to-cloud capacity

Elastic GPU and compute resources that appear when production peaks and release when the load drops.

Secure collaboration

Controlled access, private networking, and governed content handling across distributed teams.

Render orchestration

Scale rendering and compute-intensive workflows without carrying idle infrastructure cost.

Infrastructure as code

Repeatable, auditable environments delivered through automated provisioning and platform controls.

AIR Spaces is built for operational elasticity.

It helps teams protect creative quality while removing the infrastructure bottlenecks that slow delivery.

Explore AIR Spaces

Catalyst

For Organisations That Know Change Is Needed But Need A Credible First Move.

Catalyst turns broad AI or platform intent into a practical Microsoft-first roadmap shaped around real workflows, governance, adoption, and measurable value.

Strategy and vision

Assess the Microsoft estate, define the opportunity space, and connect AI investment to operational and commercial outcomes.

Workflow and experience design

Map where bottlenecks, handoffs, and manual work are blocking scale across ingest, production, archive, and distribution.

Architecture and adoption

Shape the Azure, Fabric, Purview, and change-management model required to move from pilot to production.

Discovery sprints

Focused engagements that define the blueprint, business case, and priority workstreams.

AI acceleration

Domain-tailored models, intelligent agents, and deployment patterns aligned to production reality.

Catalyst is built to shorten the distance between strategy and delivery.

It is where advisory, Microsoft platform design, and operational context come together in a usable plan.

Explore Catalyst

AIR Assist

For Teams That Need The Platform To Keep Improving After Go-Live.

AIR Assist extends ownership beyond launch with platform support, governance, optimisation, and operational accountability.

Platform operations

Monitoring, incident management, and support for production-critical environments and workflows.

AI and model operations

Performance oversight, drift monitoring, and managed optimisation for intelligent workflows.

Cost and governance

Azure cost control, policy management, and continual improvement against value and compliance targets.

Adoption support

Enablement and operating support that helps teams get value from the platform they now rely on.

Continuous optimisation

A managed improvement loop so the investment compounds rather than stagnates.

AIR Assist closes the gap between delivery and long-term operational value.

The same team stays accountable for the platform after implementation, not just during it.

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AI Governance

For Organisations That Need AI And Platform Governance Built In From The Start.

We embed classification, controls, documentation, human oversight, and compliance into every Microsoft-first transformation programme.

Risk-based controls

Classify AI systems and workflows according to risk, impact, and regulatory exposure.

Documentation and auditability

Build the documentation, lineage, and decision trails needed for internal and external accountability.

Human oversight

Design approval paths, escalation routes, and intervention points for high-value or high-risk workflows.

Compliance readiness

Prepare for the EU AI Act, ISO 42001, and client-specific policy requirements within the delivery model.

Operational governance

Extend governance beyond policy into how teams actually work day to day across production and support.

Governance is not a side project.

It is part of how the platform is designed, adopted, and operated from day one.

Explore Governance

Services FAQs

Common questions about how buyers usually engage with the service mix

Build The Right Service Mix For Your Environment.

We can map the current operating model, prioritise the highest-value opportunities, and define whether the next step should be advisory, targeted delivery, governance design, or managed support.

Book a Discovery