Industry
Media & Entertainment
We've delivered 95 concurrent edit suites and 3PB+ of creative storage for BBC and ITV. London Live cut costs by 50% and doubled output. For broadcasters and media platforms, we connect archive activation, cloud production, and governed workflows into one operating model.
The Challenge
Digital Content Production Grew 340% In Two Years. Your Operations Need To Keep Pace.
Broadcasters and media organisations are managing larger archives, more fragmented workflows, and more demanding distribution requirements than ever before, and 70% still haven't fully integrated AI into content operations.
The opportunity isn't more tools. It's connecting the platforms you already own to the workflows that carry real deadlines, rights constraints, and quality expectations.
Operating Challenges
Where Media Teams Typically Get Stuck.
Archive Sprawl
Decades of content remain difficult to search, reuse, monetise, or operationalise.
Workflow Fragmentation
Production, post, compliance, packaging, and distribution run through disconnected steps.
Generic AI Mismatch
Off-the-shelf tools do not understand broadcast context, rights, and production constraints.
Operational Pressure
Live deadlines and quality expectations leave little margin for weak systems or unclear ownership.
How We Help
A Model Built Around Media Reality Leveraging The Microsoft Ecosystem
AIR Fusion For Content Intelligence
Build semantic understanding across archives and production content, then use AI agents to automate enrichment, compliance, and activation workflows.
AIR Spaces For Production Elasticity
Support distributed and cloud-based production without fixed-capacity drag.
Catalyst For Domain-Specific AI
Shape models and workflows that understand the real operational context.
AIR Assist For Managed Continuity
Sustain platform value after launch with support, optimisation, and governance.
Proof
95 Concurrent Edit Suites. 3PB+ Creative Storage. Zero Compromise On Live Operations.
0
Concurrent Edit Suites
0PB+
Creative Storage Managed
We've delivered content solutions at scale for BBC, ITV, and London Live, organisations where downtime isn't an inconvenience, it's a crisis.
The strongest results come when archive activation, workflow redesign, cloud production, and governance are treated as one connected programme.
Customer Story
See how this industry challenge plays out in practice.
ITV
ITV modernised remote editing and production collaboration through an Azure-based operating model designed for security, flexibility, and continuity.
View customer storyMap The Media Workflow Against What Your Platform Can Already Support.
We can identify the highest-value opportunities across archive, production, workflow, and governance.
See What's Possible in Your Environment